The Clean Coasts Project & Nuh Dutty Up Jamaica

Clean Coasts Logo-final-02 NDUJ_logo-04

The Clean Coasts Project (CCP) is a partnership between the Tourism Enhancement Fund (TEF) and the Jamaica Environment Trust (JET). Launched in 2014, Phase I included:

  • Launch of the Nuh Dutty Up Jamaica public education campaign in February 2015.
  • Marine conservation themed field trips for over 580 students from secondary schools in Ocho Rios, Montego Bay and Negril.
  • 16 underwater cleanups at eight sites in Ocho Rios, Montego Bay and Negril.
  • Construction of a Debris Containment Boom to collect garbage at the mouth of the South Gully in Montego Bay. This first boom is a pilot to test the approach. It is regularly cleared by the Montego Bay Marine Park, CCP’s local partner.
  • A research day and competition targeted at Tourism Action Clubs (TACs) was hosted in Kingston on Earth Day, April 22, 2015. The event featured seven TACs mounting displays of their research projects on where Jamaica’s waste ends up after it is thrown away – Where the Waste Goes.

In July 2015 JET signed a new grant agreement for J$60 million to extend the Clean Coasts Project until June 2016. CCP Phase II built on the success of the first phase:

  • International Coastal Cleanup Day national coordination by JET was included under the Clean Coasts project umbrella. Held on September 19, 2015: 121 sites cleaned up by 7,985 volunteers.
  • Nuh Dutty Up Jamaica Link & Think seminars in March 2016, targeted at tourism and entertainment interests and other relevant stakeholders to promote the campaign and foster partnerships.
    Qualitative research conducted by JET examining the factors contributing to the South Gully in Montego Bay being used as a garbage disposal site. Report on the main research findings produced and shared on July 27th, 2016 in Montego Bay at a stakeholder meeting and media launch and tour of the South Gully.
    Ten underwater cleanups carried out at five sites in three resort areas along the North Coast.
    TAC research day and competition held on Earth Day, April 22nd, 2016 entitled “Sun, Sea and …Solid Waste?” at Terra Nova Hotel in Kingston
  • 14 field trips conducted in Negril, Montego Bay, Black River, Ocho Rios and Kingston, attended by 802 students and 33 teachers from 10 schools.

Phase III of the Clean Coasts Project began in February 2017. The Tourism Enhancement Fund continues as the main donor for the project. Wisynco has been added as the main CCP corporate sponsor. Phase III project activities will include:

  • Delivery of new Nuh Dutty Up Jamaica campaign products for social and traditional media
  • Nuh Dutty Up Montego Bay campaign targeted at communities in close proximity to the South Gully
  • Launch of the Nuh Dutty Up Jamaica Plastic Bottle Cleanup Network
  • Targeted Nuh Dutty Up Jamaica/Clean Coasts campaign in Trench Town, Kingston, Nine Miles, St Ann and Lakes Pen, St Catherine
  • The 2017 Clean Coasts Project Secondary School Research Day & Competition.

BigUpWiBeach_LOGORegistration for the 2017 Clean Coasts Project Secondary School Research Day & Competition is now open!

The Big Up Wi Beach Research Competition asks secondary schools to examine what constitutes good beach environmental stewardship.

To enter, each school should submit a research plan outlining their research project, and a stipend application form, to JET no later than 4:00pm on Tuesday, February 28, 2017. Read the research competition criteria carefully before writing and submitting your plan.


STIPEND APPLICATION FORM 2017 (Please print and sign, then scan/email to or fax to 926-0212)




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