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The Clean Coasts Project & Nuh Dutty Up Jamaica

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The Clean Coasts Project (CCP) began as a partnership between the Tourism Enhancement Fund (TEF) and the Jamaica Environment Trust (JET). Launched in 2014, Phase I included:

  • Launch of the Nuh Dutty Up Jamaica public education campaign in February 2015.
  • Marine conservation themed field trips for over 580 students from secondary schools in Ocho Rios, Montego Bay and Negril.
  • 16 underwater cleanups at eight sites in Ocho Rios, Montego Bay and Negril.
  • Construction of a Debris Containment Boom to collect garbage at the mouth of the South Gully in Montego Bay. This first boom is a pilot to test the approach. It is regularly cleared by the Montego Bay Marine Park, CCP’s local partner.
  • A research day and competition targeted at Tourism Action Clubs (TACs) was hosted in Kingston on Earth Day, April 22, 2015. The event featured seven TACs mounting displays of their research projects on where Jamaica’s waste ends up after it is thrown away – Where the Waste Goes.

In July 2015 JET signed a new grant agreement to extend the Clean Coasts Project until June 2016. CCP Phase II built on the success of the first phase:

  • International Coastal Cleanup Day national coordination by JET was included under the Clean Coasts project umbrella. Held on September 19, 2015: 121 sites cleaned up by 7,985 volunteers.
  • Nuh Dutty Up Jamaica Link & Think seminars in March 2016, targeted at tourism and entertainment interests and other relevant stakeholders to promote the campaign and foster partnerships.
  • Qualitative research conducted by JET examining the factors contributing to the South Gully in Montego Bay being used as a garbage disposal site. Report on the main research findings produced and shared on July 27th, 2016 in Montego Bay at a stakeholder meeting and media launch and tour of the South Gully.
  • Ten underwater cleanups carried out at five sites in three resort areas along the North Coast.
  • TAC research day and competition held on Earth Day, April 22nd, 2016 entitled “Sun, Sea and …Solid Waste?” at Terra Nova Hotel in Kingston
  • 14 field trips conducted in Negril, Montego Bay, Black River, Ocho Rios and Kingston, attended by 802 students and 33 teachers from 10 schools.

Phase III of the Clean Coasts Project began in February 2017. The Tourism Enhancement Fund (TEF) continued as the main donor for the project and Wisynco was added as the main CCP corporate sponsor. Phase III project activities included:

  • Delivery of new Nuh Dutty Up Jamaica campaign products for social and traditional media including:
    • Nuh Dutty Up Di Road (Carnival 2017)
    • Nuh Dutty Up Jamaica: Road Coad
    • Nuh Dutty Up Mobay
    • 12 Days of Nuh Dutty Up Christmas
  • Launch of the Nuh Dutty Up Jamaica Plastic Bottle Cleanup Network – 14 cleanups took place across Jamaica in 2017; 20 cleanups registered for 2018.
  • Targeted Nuh Dutty Up Jamaica/Clean Coasts campaign in Trench Town, Kingston, Nine Miles, St Ann and Lakes Pen, St Catherine and production of a short documentary film
  • The 2017 ‘Big Up Wi Beach’ Clean Coasts Project Secondary School Research Day & Competition held in April at the Jamaica Conference Centre in Kingston
  • Eight underwater cleanups at four sites in Jamaican resort areas

In June 2018 the Government of Jamaica (GOJ) confirmed its intention to continue its support of the Nuh Dutty Up Jamaica public education campaign over the next three (3) years. A new grant agreement was signed with TEF for J$25,000,000 and a fourth phase of the project began in September 2018. Wisynco also continues its support of Nuh Dutty Up Jamaica into 2019.

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